RESEARCH

Research

The product development process is an ongoing cycle. The successful business is managing innovation and improvement across the portfolio of products, on a continual basis. We provide consultancy and practical support to ease the transition from product research to successful launch, and ensure that the knowledge and expertise are shared across the business. Product development research helps you to determine not only where your current product is in the product life cycle but what features are most valued and what elements customers are willing to pay a premium for.

We also asses the viability of new products through research conducted directly with the customers and consumers which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product.

We have a dedicated team who focuses on product development and marketing research activities to support foodmanufacturing organizations. We have expertise in seafood products, frozen meat products, canned products, retort pouches, dried products, oil, fats and spices